When I was a wee babe at 24, I went to a friend’s party in
Chicago. At this point in our lives, my friends and I found wine distasteful
and disgusting. It was like offering an French Revolution era peasant a fancy
wig or something – like, we didn’t want anything to do with the bourgeoisie BS
that was wine. Wine was only acceptable in bag-in-a-box form, otherwise it
meant you were old and used up.
At this particular party, though, someone had bought a
bottle of wine to share with the group. As beer was being primarily used for
beer pong and flip cup, the wine was really the only thing to drink as a
sidecar, because, God forbid, as a 24 year old, you go to a party and not be
drinking the entire duration of said party.
Well, after some drinks my friend and I read the bottle and
discovered that this particular wine happened to be special made to be served
at “creek temperature.”
At first glance, this seems to be a thing that one could
describe an object as – like, by first glance, I mean being hammered off a
bottle of wine and just reading the back while you wait for someone to open the
second bottle.
But, really, what the hell is creek temperature? Like… what
month is it? Is it close to the source? Like on a mountain? Is it one of the
dirt track muddy creeks (pronounced cricks if you come from my family) that I
grew up around?
Because we had a few drinks, this concept of creek
temperature was turned into a victory chant for my friend and my beer pong
team.
Feel the water…creek temperature…yeah!
Don’t ask.
Fast forward to present day and me and this same friend
getting dinner at a restaurant. Now that we are 30, wine is a thing – wine is
THE THING. You drink wine at home, at a restaurant, alone… It’s the official
drink of those 30+ (if you’re gay 27+).
Since we were drinking wine, my friend and I talked about
creek temperature. This led me to picking up the bottle of wine at the table.
I’m like, “Wine makes the most ridiculous claims. Let me see
what this wine says.”
Yes, you read correctly: this wine claims to be as brooding
and complex as a troubadour.
Wine similes are out of control. WTF does that string of
words mean? It can’t be disproved. Maybe this super cheap wine does taste like
a brooding and complex troubadour, but what if the troubadour is actually quite
sensitive and sharing? What if this wine is actually unfairly profiling
troubadours in general and they are actually super fun to hang out with? Maybe
a troubadour actually tastes like Miller Lite.
Or maybe troubadours are actually obnoxious. I mean they
parade around with lutes, begging to be the center of attention. What if their
desire to be the center of attention, and desire to retell stories of high
drama means that a troubadour actually tastes like a sixteen year old girl? So
they’re more like Zima?
I really wanted to start an Instagram account called
Outrageous Wine Claims because wine marketers literally string together a bunch
of ridiculous words together that sound good and mean something.
General wine simile equation:
This wine tastes as FLOWERY ADJECTIVE HERE and FLOWERY
ADJECTIVE HERE as a UNCOMMON NOUN HERE.
This wine tastes as free and aquatic as a Narwhal.
There is no way to empirically measure any of that previous
statement. In fact, this concept doesn’t even exist. It’s literally saying
something tastes like the sound of the words that have just been strung
together.
As fiery and sensual as a your mistress: Adultery Wines.
My friend actually texted me the next week with this one:
Yup this wine: shares the soul and intensity of unbridled
freedom.
This is a little different than the standard equation, but
it’s a derivation of the main formula: NOUN + ADJECTIVE of ADJECTIVE + NOUN.
Unbridled freedom doesn’t exist – does it have a soul? Why
would freedom ever be bridled? Wouldn’t it then not be freedom?
I actually believe that wine companies simply steal 10th
grade poems to make these labels. Personally, that’s when I would string cool
sounding words together in the hope that the general sound conveyed some higher
meaning.
The sky was full of light like a prism of morning.
That sounds cool but in no way makes any sense.
I think I may have found my calling, though: wine label
descriptographer.
Velvet: the wine that tastes like a red moon overflowing
with the world’s reflected love.
Wine the Wine: as adverb adjective as adjective nounish.
T-Wisdom
I recently had to lay to rest my iPhone 4S (may her spirit
live on forever). I dropped her like 40 times, but the most recent was her
last.
I discovered about 2 weeks ago that I couldn’t make calls
anymore. The mic was completely busted. The phone may have been broken for
weeks before that, but I never make phone calls, so I didn’t even notice.
The only thing that precipitated me getting a new phone was
the fact that I had to call my mom. Literally the only person I ever call is my
mom. Like ever. The phone was actually also a year and a half old, so it was
almost time to get a new one anyway.
Being prudent and cheap, I shopped around to all the major
carriers. I had been with Virgin (insert joke about me not getting any) but
they only had up to a 5S and that phone costs $50 less than a 6. Like…what?
So I ended up going to T-mobile for the new phone and
month-to-month plan.
The first thing about this experience is that the T-mobile
store in downtown Chicago is like the melting pot of the United States. If you
want to get a taste of every culture under the sun, just go to the State Street
office. The people who worked there were
African-American, Asian-American, Middle Eastern. As I checked out a Chinese
lady was yelling because the guy didn’t give her the correct phone back. I was
in there and super white. It was basically “We Are the World.”
But also, the woman who checked me out was the wisest of all
the people. Like she may have been one of those Greek Goddeses parading around
as a T-mobile store assistant.
Basically, I was going to buy the phone without a case.
She says, “I’m not letting you leave here without a case.
You have to buy one. Bring back – you have 30 days – but you are not leaving
with a $700 phone and no case.”
I’m like, “Pshaw.”
But I get the phone and she is harassing me. “You better buy
a case. Buy it. I’m not letting you leave.”
So I eventually do the math. Yes, I pulled out my phone
calculator and decided that buying the super slim, indestructible case was a
good deal. If the phone lasts 2 years and I spend 80 on the case: 1. I won’t
have a broken mic again. 2. It’s only like $3 a month for phone insurance.
So the lady has forced me into buying a phone case and I
leave the store.
After thinking a bit, my man side (as little as there is,
it’s still there) comes in and is like:
Tedd, bruh, you don’t need a case, man. Cases are for
pussies who can’t handle having a sweet man-phone, bro. You want to take out
your phone in front of some hot man-honnies and they see you got a bitch-ass
phone case? Nah, bro. Nah.
I decided that I would ride out my 30 days with the case and
then take it back for a refund. Think of all the things I could do with $80!!
Well, literally the next day I’m in the gym and I have my
phone out. I’m doing these back exercises where you put one knee on the bench
and then you pull a weight like you’re starting a lawn mower.
I thought about moving the phone out of my way, but then I
realized that I’ve never had trouble lifting before and, quite honestly, I
don’t ever push myself hard enough where I would struggle with a weight.
But I go to put my knee on the bench and it breaks. Like the
stop on the bench clunks I drop the weight square on my phone, and fall off the
bench.
I almost wept and pissed my pants at the same time.
But, LO, the phone was fine. The 65 lb weight just bounced
right off the case.
INDESTRUCTIBLE!!
Somewhere above me a lady in a T-mobile shirt smiled down, a
ray of cellular light coming out of her hands: “My son, now you have learned.
Always listen to the lady from T-mobile.”